13 September, 2017

West End Girls - East 17 Music Video Geolocations & Commentary

In 1992, East 17 released the song 'West End Girls', a cover of the Pet Shop Boys' 1984 song of the same name. The music videos from each of the bands are of some interest; historic, artistic and cultural, capturing various London scenes of the times. I will attempt to geolocate and provide commentary for the East 17 version. The video itself:



The delightfully literal video clip mostly depicts scenes in the West End and East End of London. Fast-moving images of Soho nightlife streetscapes are shown, with a few East End scenes depicted as a counterpoint. Neon signs are a consistent theme. A seemingly incongruous scene of young children (boys and girls) is shown.

A filming date is evident from a scene showing Piccadilly Circus advertising signs: Sunday, 18th April 1993. In the current scene, the neon and incandescent lights have been completely replaced with LED video screens.



The East 17 boys arrive on the scene, strolling down an alley. (These guys like strolling down alleys; it's what they do). I have been unable to determine the location. The glazed green and brown tiles would be the key clues for future geolocation.


Neon signs of the Las Vegas arcade, Wardour St, Soho.



0:14 Live Striptease neon sign & 0:17 £1 keyhole peepshow neon sign. I'm unsure of the location, but this could be the 'Keyhole Striptease Club' at Old Compton St. The can-can dancer neon sign appears to be at the same location.



Charlie Chester's Casino at Archer St, Soho. This is still a casino, but its signage has been toned down significantly. A nostalgic article has been written about life at the casino.



'Naughty Live Bed Show' neon sign. This was is apparently located at Green's Court, Soho. This sign is in the style of, and was probably made by, prolific Soho neon signmaker Christopher Bracey (of God's Own Junkyard, Walthamstow fame). This part of Soho has undergone some gentrification since 1992; nearby shops today are Cutter & Squidge pastry shop, with Hello Kitty. The 'Erotica' neon sign is on 'Continental Videos', at 28 Peter St Soho, still an adult video shop.



Image source: pinterest


Scenes showing Raymond Revue Bar, Madame Jojo's (site of the famous Bloc Party Incident) and Astral Cinema are located on the corner of Brewer & Rupert Streets in Soho. Raymond Revue Bar and Madame Jojo's are now closed. The Astral Cinema site is now occupied by 'Prowler'.







The animated neon sign of 4 ladies, and the 'Girls Girls Girls' sign were located nearby at the 'Girls Girls Girls' theatre at 24 Brewer St. The sign was an early work of Chris Bracey. By July 2012, this was the site of the spectacularly forlorn 'Sunset Cinemas', and, as of 2017, Chilango Mexican restaurant.

Photograph credit: Mark Mawson/Robert Harding/Rex. Source: The Guardian
Photograph credit: John Angerson/Alamy. Source The Telegraph


1:12 Switching to an East End scene, we have the down-at-heel Allsorts New and Secondhand shop at 242 Morning La, E9. This is now part of a general store and off-licence. A sign for a greasy-spoon east-end cafe is evident at the left, and a gambling shop is not far away.


And finally, some East End neon at Walthamstow Stadium.